Laloo Yadav's dream of churning millions of rupees from the eternally loss making Indian Railways has brought in yet another first time in the world innovation. Well I am talking of branded trains with the first branded train "Kurkare Express" chugging out of Bangalore last week with the Kurkare ads painted on all the train bogies,tickets and wherever possible (and profitable) . So is this yet another Laloo gimmick or does it have some commerical value ?
Well if the experiment leads to greater sales of Kurkare and many more snacks in the Rural areas, then expect many more brands like Brittania ( Tiger Express), Tata Teleservices ( Idea Express) or who knows even Moods Express or the Kamasutra Express to chug along on the tracks.The experiment could also be a godsend for passengers looking for quality snacks while travelling in trains. Currently we train passengers are subject to cheap mimics of the top snack brands with the hawkers selling us "Kukare Chips", "Milky Biks" and "Dream Treats" biscuits and Even "Amul Chasti"s. From now on, if someone is travelling in Tiger Express , he could be exclusively sold only Tiger and Brittania snacks.Also it would be a wonderful if Pizza Hut or Mcdonald can have a Pizza Hut express or McD express on sectors like Bangalore-Mysore ,Bangalore-Chennai which have a lots of trains running in the day time. At present, lots of these trains offer cheaply made idly sambars, dosas and Samosa which are not worth the money in terms of hygiene, taste and Quality. So if train branding can be combined with exclusive marketing tie-ups, I believe this will be a truely successful endeavor. Are the Food Retail chains and snackers listening ?
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment